BlueLinx Holdings is expanding the use of artificial intelligence across its workforce and stepping back from plans to invest heavily in a traditional ecommerce platform, as executives say rapid advances in AI are reshaping how digital commerce may function in building-products distribution.
Speaking on the company’s fourth-quarter and full-year 2025 earnings call, president and CEO Shyam Reddy said what began as a limited AI pilot has evolved into a broader internal rollout.
“What began as a pilot with a small group in the company has expanded to give most salaried associates the ability to build agentic agents to streamline their work,” Reddy said.
He said BlueLinx has launched AI agents that assist with modeling and data analytics and is developing applications tied directly to its core business, including value-add services, inventory management, commercial initiatives, and training.
The company’s AI push is internal at this stage. Reddy described the effort to enhance employee productivity, at one point likening the tools to giving associates an “Ironman suit” to improve their effectiveness.
For example, he said employees can use AI tools to build financial models before engaging the finance team, create sales execution plans using business intelligence data and access benefits chatbots to answer routine human resources questions.
At the same time, Reddy said BlueLinx is reassessing whether to commit substantial capital to a conventional ecommerce platform, arguing that the speed of AI development could make traditional approaches outdated.
“It would be foolhardy to spend millions of dollars investing in an ecommerce platform that’s based on traditional notions that could be obsolete before we even got through phase 1 of it,” he said.
Reddy pointed to rapid changes in generative AI platforms such as ChatGPT, Claude and others, suggesting that buyers could eventually execute orders directly through AI-driven interfaces rather than through distributor-hosted websites.
“All of that is to say that I think it would be foolhardy to spend millions of dollars investing in an ecommerce platform that’s based on traditional notions,” he said, adding that the company is taking “a step back” to align digital investments more closely with its channel growth strategy.
Instead of building a standalone platform, BlueLinx is focusing on helping several of its largest customers optimize their own advanced digital marketing platforms and aligning its digital commerce strategy with where it is driving sales.
When asked about costs and timelines associated with AI initiatives, Reddy said both remain fluid.
“If I gave you a timeline, it would be obsolete a week from now,” he said. He added that incremental AI costs to date have been “immaterial relative to traditional costs that would go into a regular e-commerce platform.”
Much of the experimentation is occurring within the company’s existing Microsoft software environment. Reddy said the current priority is ensuring that BlueLinx’s data architecture is well designed to take advantage of future AI advancements.
While AI is currently focused internally, Reddy outlined potential customer-facing applications under consideration.
He described a scenario in which an inbound email, fax or message requesting a quote could be routed into an AI agent that connects to the company’s ERP system and generates a draft quote for a salesperson to review and execute.
“As it relates to someone from the outside accessing an AI agent, for example, to place an order, that does not exist yet,” Reddy said. “But it is absolutely — those are the kinds of things that we think about.”
AI is part of a broader digital transformation effort that includes logistics and operational upgrades. Reddy said the company has completed a successful pilot of a warehouse management system and plans to invest in additional facilities over the next 12 to 24 months.
He said BlueLinx already operates with bin locations and systems that support operational efficiency but intends to “take it to the next level” based on pilot results.
The digital initiatives come amid a challenging housing environment.
For the full year 2025, BlueLinx reported net sales of $3.0 billion, flat compared with 2024.
In the fourth quarter, net sales were $716 million, up slightly year over year.
leases, was $381 million, and the company reported a negative net leverage ratio due to its
Reddy said investments in technology, sales head count and digital transformation contributed to higher operating expenses in 2025 but are intended to support long-term growth.
“Modernizing the business with new technology will set us apart from the competition and accelerate profitable sales growth and operational excellence,” he said.
Despite soft housing starts and competitive pricing pressure in building products, executives said BlueLinx believes its digital and AI investments position the company to gain share and improve performance when market conditions strengthen.
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