Your value proposition is based on a set of market assumptions, and AI has the potential to upend those assumptions.
Adriana McLane
Adriana McLane is the founder of Fulfilling Strategy, a strategic advisory firm that partners exclusively with mid-sized distributors to clarify direction, sharpen execution, and build strategy systems that keep pace with changing markets and customer expectations. For the past six years, she has worked with distribution leadership teams to translate strategy into practical operating disciplines that improve growth, margin, and organizational focus. Before founding Fulfilling Strategy, Adriana held senior roles in Fortune 100 organizations across business development, marketing, commercial strategy, and Six Sigma performance improvement, leading global strategic planning, multi-year product roadmaps, and route-to-market redesign.