As distribution has grown more complex, data has become more prolific and decisions more consequential. But clarity hasn’t kept pace.
Brandon Lassiter
Brandon Lassiter is Chief Data Officer at ProfitOptics, where he helps distributors and manufacturers unlock measurable business results from their data. With over two decades of experience leading enterprise-scale digital transformation, AI strategy, and analytics innovation, Brandon bridges the gap between technology teams and business leaders to deliver clarity, ROI, and relevance in a rapidly evolving market.