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DTSTART;TZID=America/New_York:20220914T120000
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SUMMARY:Shopping-Cart Sales Are a Small Part of Website ROI
DESCRIPTION:Most distributors we talk to are disappointed in the ROI of their ecommerce investments. When we dig into their complaints\, we find that while they know their expenses\, the sales attributed to their websites are way off because they only look at shopping-cart revenue.  \nBut the shopping cart is usually the smallest part of the direct revenue generated by your website. Customers must use purchase orders\, so instead of checking out\, they shop on your website and then buy through other channels – including “lights out” methods like email\, EDI and punchout.  \nJoin us on Sept. 14 when Distribution Strategy Group co-founders Ian Heller and Jonathan Bein\, Ph.D.\, will reveal how you can build a better website that drives more revenues and how you can do a better job measuring the return on your current investment. Your ROI is probably much better than you think\, and we can show you how to increase it even more.   
URL:https://archive.distributionstrategy.com/event/shopping-cart-sales-are-a-small-part-of-website-roi/
CATEGORIES:Wholesale Change Show
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DTSTART;TZID=America/New_York:20220928T120000
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SUMMARY:Global Industrial’s Outlook on Merchandising
DESCRIPTION:Join us on the Sept. 28 episode of Wholesale Change when our guest will be Alex Tomey\, the Senior Vice President of Merchandising for Global Industrial Company.   \nGlobal Industrial is a billion-dollar value-added industrial distributor. Global Industrial offers customers more than a million products — from material handling to packaging and supplies — including its own proprietary brands. Alex was previously the Co-Chief Merchandising Officer at Petco. Before that\, he served as Senior Vice President and GMM of Merchandising at DICK’S Sporting Goods and has held merchandising leadership positions at major retailers including Kohl’s and Walmart.  \nWe’ll ask Alex about his transition from retail to B2B\, how he develops merchandising strategies for industrial and commercial customers\, and the role of value-added services in differentiating Global Industrial from competitors. 
URL:https://archive.distributionstrategy.com/event/wholesale-change/
CATEGORIES:Wholesale Change Show
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