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SUMMARY:Wholesale Change: The New BradyPLUS\, featuring Chief Marketing Officer Ian Gresham
DESCRIPTION:BradyIFS + Envoy Solutions\, a national distributor of janitorial-sanitation\, foodservice disposables and industrial packaging products\, just unveiled their new name: BradyPLUS. The new corporate identity follows the October 2023 merger of the two companies and is a step toward realizing the company’s priority of operating as one.   \nGet an inside view of the rebranded distributor’s story when we welcome BradyPLUS Chief Marketing Officer Ian Gresham to the Wholesale Change show on Feb. 21 at 9 PT/12 ET. His specialty in marketing\, omnichannel strategy and corporate communications is critical in a time of transformation for the merged organization.   \nHosts Ian Heller and Jonathan Bein will talk with Gresham about:  \n\nThe power of the combined distributors and their member companies \nHow BradyPLUS will leverage data to understand customers better \nBuilding a digital experience to enable more efficient buying \nHow the distributor balances digital with in-person expertise and value-added services \n\nRegister to attend live and ask Gresham questions\, or get the link to watch on-demand. 
URL:https://archive.distributionstrategy.com/event/wholesale-change-21/
CATEGORIES:Wholesale Change Show
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