BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//Distribution Strategy Group - ECPv6.14.2//NONSGML v1.0//EN
CALSCALE:GREGORIAN
METHOD:PUBLISH
X-ORIGINAL-URL:https://archive.distributionstrategy.com
X-WR-CALDESC:Events for Distribution Strategy Group
REFRESH-INTERVAL;VALUE=DURATION:PT1H
X-Robots-Tag:noindex
X-PUBLISHED-TTL:PT1H
BEGIN:VTIMEZONE
TZID:America/New_York
BEGIN:DAYLIGHT
TZOFFSETFROM:-0500
TZOFFSETTO:-0400
TZNAME:EDT
DTSTART:20230312T070000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0400
TZOFFSETTO:-0500
TZNAME:EST
DTSTART:20231105T060000
END:STANDARD
END:VTIMEZONE
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20231108T120000
DTEND;TZID=America/New_York:20231108T130000
DTSTAMP:20260619T153047
CREATED:20220909T152648Z
LAST-MODIFIED:20250902T223516Z
UID:3153-1699444800-1699448400@archive.distributionstrategy.com
SUMMARY:How Distributors Can Build Their AI Roadmap
DESCRIPTION:Generating leads\, managing customer relationships\, improving working capital performance\, creating marketing content\, expediting financial analysis\, automating order entry\, optimizing delivery routing – these are just a few areas where AI can help a distributor improve its effectiveness\, productivity or accuracy.   \nBut where to start?  \nAI veteran Brooks Hamilton will help you sort it out in this webinar. Brooks was one of the most popular speakers at Distribution Strategy Group’s recent AI conference. He has years of experience developing and implementing cutting-edge technology specifically for distributors.   \nOver the past several years\, he’s worked on how distributors can apply AI to improve their business outcomes.  \nIn this session\, Brooks will share how to understand which AI applications have the most potential for you\, where you should start on your AI journey and the steps you need to take to put together your plan.  \nJoin us on Nov. 8 at 9 PT / 12 ET to jumpstart your AI journey. This webinar is sponsored by our friends at Netsuite and Conexiom. 
URL:https://archive.distributionstrategy.com/event/state-of-manufacturing-channels/
CATEGORIES:On-Demand Program
ATTACH;FMTTYPE=image/jpeg:https://archive.distributionstrategy.com/wp-content/uploads/2022/09/DSG-BPS-Site-Featured-11-8.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20231114T120000
DTEND;TZID=America/New_York:20231114T130000
DTSTAMP:20260619T153047
CREATED:20220909T153243Z
LAST-MODIFIED:20250902T223616Z
UID:3154-1699963200-1699966800@archive.distributionstrategy.com
SUMMARY:Distribution Leader Panel: How Distributors Can Use Marketing to Drive Sales
DESCRIPTION:A great marketing department can help a distributor drive better sales\, profits and long-term growth.  \nTraditionally\, however\, the role of marketing in distribution has been limited – tasked with managing tchotchkes\, product promotions and supplying the sales team with flyers. Many marketers in distributors feel like they have little influence on high-level strategic and tactical decisions.  \nIf distributors want to compete successfully\, they need to take a more strategic approach.  \nIn a world where customers use upwards of 10 channels to research and make purchases\, the role of marketing has become critical to managing and nurturing leads; targeting messaging based on segment or behavior; gaining greater visibility into the customer’s journey; and engaging at the right moments and with the right message.  \nA strategic approach to marketing holds clear benefits for distributors:  \n\nIncreased sales productivity \nIncreased top and bottom line through greater customer experience \nGreater visibility into and impact on the customer journey \nImproved internal cooperation across all customer-facing team members \n\nDistributors also need to integrate the right technologies into their arsenal to support these goals.  \nJoin our panel of distribution leaders on Nov. 14 at 9 PT / 12 ET\, when they will share how they’ve transformed their marketing roles and tools to reach more customers\, more efficiently\, across channels. 
URL:https://archive.distributionstrategy.com/event/technology-panel-marketing-automation-2/
CATEGORIES:On-Demand Program
ATTACH;FMTTYPE=image/jpeg:https://archive.distributionstrategy.com/wp-content/uploads/2022/09/DSG-DLP-Site-Featured-11-14.jpg
END:VEVENT
END:VCALENDAR