As distribution has grown more complex, data has become more prolific and decisions more consequential. But clarity hasn’t kept pace.
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Distributors pricing effectively offer value-added services and technical services that allow them to charge more.
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Your value proposition is based on a set of market assumptions, and AI has the potential to upend those assumptions.
Are we in an AI bubble? And if so, what happens to distributors if it bursts?
Acting fast is important because there are deadlines for filing protests and lawsuits.
For many, inside sales involves ordering, technical support, returns handling and credit management. Rarely does it involve proactive, outbound sales. Simply put, those with
When we ask successful distribution company executives about the sweet spots in their market, they readily provide a confident answer. The problem with the
Up-selling and cross-selling are the two primary means of growing an account. Among these, cross-selling is paramount. Here’s why: many distributors have regular customers
One of the biggest challenges for any sales and marketing organization is when to reach out to a customer with an offer or promotion.
Good product data is crucial for any successful distributor catalog or e-commerce website. This includes accurate and complete specifications of products as well as
Catalogs and e-commerce are critical individual components in distributors’ marketing arsenals. Distributors that have taken advantage of clear synergies between the two are reaping
Distributor measurements of effectiveness primarily include return on marketing investment, customer retention and lifetime value, and secondarily include share of wallet and internal rate
There was heavier participation from industrial, electrical/electronics, building, safety, hardware, and HVACR. Other participating sectors include chemicals and plastics, building materials, pulp and paper,
The research performed included interviews with nearly 10 distributor senior executives and an online survey taken by 170 participants across a variety of distribution
There is a very wide variety of marketing practices within the distribution sector. In general, the MDM Market Leaders more broadly embrace marketing as
Historically, distributors were limited to in-store marketing vehicles such as print flyers, catalogs, some telemarketing and tradeshows. Marketing vehicles that have become prevalent in
It may be that many distributors are just guessing when it comes to positioning and messaging. Their beliefs about what attributes are important to