As distribution has grown more complex, data has become more prolific and decisions more consequential. But clarity hasn’t kept pace.
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Your value proposition is based on a set of market assumptions, and AI has the potential to upend those assumptions.
Are we in an AI bubble? And if so, what happens to distributors if it bursts?
Acting fast is important because there are deadlines for filing protests and lawsuits.
Distributors who regularly solicit their customers’ input via customer surveys gain important insights for decision-making.
Many distributors are using product recommendation engines on their ecommerce websites originally designed for B2C. This isn’t sufficient for a distributor’s business model.
Johnstone Supply saw its largest sales month in company history in June 2020 after responding to the pandemic with innovations at a local level
The Wholesale Change hosts Ian Heller and Jonathan Bein dug into public distributors’ earnings reports from Amazon, Grainger, Applied Industrial and Avnet.
Marketers need to learn that when sales and marketing fight, sales wins. Even when they’re wrong.
Distributors need to recognize the role marketing professionals can play in meeting customer expectations. If they don’t, they’ll quickly become irrelevant.
The adoption rate of ecommerce in distribution soared in 2020 with a weighted 26.3% increase from 2019 to 2020.
In the first of two webinars on the State of eCommerce in Distribution, we present the results of our 9 annual State of eCommerce
We had a frank conversation with Steve Ruane, Vice President of Marketing and Member Services for IMARK Electrical, about the role co-ops and marketing
We had expected a sharp increase in the adoption of ecommerce in 2020 with the shifts in buying behavior due to the COVID-19 pandemic.
We had a lively discussion about trends in the multifamily market, as well as the recent Home Depot-HD Supply acquisition.
Customer loyalty and incentive programs can help wholesale distribution companies build meaningful relationships with their customers to gain mindshare and wallet share.
No matter how hard you try, it’s really easy to build a doomed website. In a recent episode of the Wholesale Change webcast and
Without buy-in from your entire team – including that salesperson that complains the most – a strategic pricing project will, simply put, not yield
Debbie Paul joined Ian Heller and Jonathan Bein to talk about what’s in distributors’ way, and how emerging technologies are making it easier to
As of yet, the Digitally Native Vertical Brand is not common in B2B markets. But B2B channels can learn from the success of DNVBs.
John Tisera, president/CEO of Johnstone Supply, joined Ian Heller and Jonathan Bein in this episode to talk about how the distributor has built and
If you aren’t building high-tech platforms that make it hyper-efficient for your customers to execute simple transactions, you’re losing the game. But simply adopting
Based on our extensive work with distributors, we distill your list of technology choices to the investments that we believe can have the greatest
You’ll know you’re stuck in a brand graveyard if your customers only buy a small percentage of your product offering, only buy big products
Independent alternatives to third-party marketplaces like Amazon are emerging, and some distributors have found success selling through them. This has many wondering if they
Fastenal is outperforming its peer distributors in 2020 despite the recession. They’ve recovered quickly by capitalizing on their end market and excellent company culture,
Today, distributors can choose from an array of sales tools that all promise data-driven results. In theory, this should help distributors understand their customers
Learn why loyalty is a powerful emotion and how to leverage it in B2B, best practices in designing loyalty and incentive programs, and how
Home Depot pays a 25% premium for an enterprise value of $8 billion to reacquire HD Supply, putting branch-based distributors square in the middle
For some companies, an annual increase of 1% in customer retention over each of the next ten years results in 20% increase in annual
While offering a transactional website has become a must-have in today’s environment, enhancing your shopping functionality has become even more critical to meeting customer
John Caplan talks about how Alibaba’s customer-focused business model may be a better digital marketplace for U.S. distributors than Amazon Business.
A study of both successful and disastrous consolidations finds 10 common mistakes that drive employee misunderstanding and mistrust after the deal.
Everyone recognizes the effects of emerging technologies, as well as well-capitalized competitors, on the channel and on their businesses.