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Distribution Technology

Too Much Data, Too Few Decisions

As distribution has grown more complex, data has become more prolific and decisions more consequential. But clarity hasn’t kept pace.
  • Brandon Lassiter
  • March 13, 2026
Strategy

5 Habits of Distributors Highly Effective At Pricing

Distributors pricing effectively offer value-added services and technical services that allow them to charge more.
  • Don Davis
  • March 13, 2026
AI in Distribution

You Don’t Need to Know Which Model is Best. You Need to Use One

Pick something. Use it on real work. Get good at it.
  • Brian Hopkins
  • March 10, 2026

Upcoming Programs

  • Upcoming Program

Measuring What Matters: Customer, Market & Workforce Metrics

Join us on Mar 18, 2026 at 9PT/12ET to learn how distributors measure customers, markets, and workforce to drive smarter decisions.
Register Now
  • Upcoming Program

Wholesale Change

Join us on Mar 25, 2026, 9PT/12ET to explore the forces shaping wholesale distribution, from M&A and tech to strategy and leadership.
Register Now
  • Upcoming Program

Inventory Planning During Uncertain Times

Join us on April 1, 2025 at 9PT/12ET to explore inventory planning strategies that hold up when markets don’t.
Register Now
  • Upcoming Program

AI News and Gurus: The Show for Intelligent Distributors

Join us on Apr 7, 2026 at 9PT/12ET to explore emerging AI capabilities and practical use cases for distribution leaders.
Register Now
AI in Distribution

When AI Threatens Your Core Value Proposition: What Distribution Leaders Can Do Now

Your value proposition is based on a set of market assumptions, and AI has the potential to upend those assumptions.
  • Adriana McLane
  • March 9, 2026
AI in Distribution

How Bad Would an AI Bubble Burst Be for Distributors? 

Are we in an AI bubble? And if so, what happens to distributors if it bursts? 
  • Ian Heller
  • March 3, 2026
Operations

What Distributors Should Do Now Regarding Tariffs

Acting fast is important because there are deadlines for filing protests and lawsuits.
  • Don Davis
  • March 3, 2026

Recent Reports

The State of Distributor Pricing and Costing 

Closing the Execution Gap

Ecommerce Platform Imperatives

State of AI in Distribution 2026

Dead Skunk Pricing
Distribution Marketing

Distributors’ Dead Skunk Pricing: How to Avoid the Stink

7 examples of common dead-skunk pricing practices distributors need to let go of.
  • Scott Benfield
  • October 3, 2022
News Grainger
Distribution Industry Analysis

The 5 Growth Engines of Grainger’s High-Touch Solutions Division

A look at Grainger’s 5 growth engines and how the distributor plans to use them to drive growth.
  • Ian Heller
  • October 3, 2022
Who Sells What to Whom and How
Distribution Sales Strategy

The Surprising Power of Understanding ‘Who Sells What to Whom and How’

When you understand this, you can foster alignment, communicate effectively and improve customer experience.
  • Mike Kunkle
  • September 28, 2022
DD ep 2 Q&A
Distribution Industry Analysis

Commodity Prices: A Softening – But By How Much … and For How Long? (The Discerning Distributor: Episode 2)

Get expert context on the commodity market conditions, other input prices and what the latest developments mean for your business.
  • Alex Chausovsky
  • September 27, 2022
cyber security
Distribution Technology

Cybercrime Hits Distribution: How to Protect Your Business’s Sensitive Data

Hacking and cybercrime is a growing concern for distributors. Learn more about who is at risk and how you can keep your business safe.
  • Erika Torres
  • September 20, 2022
bridging the gap
Distribution Technology

Bridging the Gap: The Innovators Summit

Attend the wholesale distribution industry’s first matchmaking event for distribution executives on Nov. 2-4, 2022, to meet tech founders from B2B’s most exciting innovators.
  • Alex Moazed
  • September 19, 2022
bridge
Operations

How Specialty Building Products is Building a Bridge Between Generations

Learn about SBP’s philosophy that happy, purpose-driven employees are the foundation of company success.
  • Ian Heller
  • September 19, 2022
value management 3
Distribution Marketing

Value Management for Distributors, Part 3: The Role of the Value Manager

Industrial distributors, purveyors of commodity products, need a more targeted, tangible, and manageable aspect of value add.
  • Scott Benfield
  • September 19, 2022
top down
Operations

Why “Top Down” No Longer Works in a Post-Pandemic World

Hierarchy? Command and control? Short-term thinking? Money as the only motivator? Those no longer create the results they once did.
  • Dirk Beveridge
  • September 14, 2022
inflation
Distribution Industry Analysis

Inflation: What’s Coming – and How Distributors Can Manage It (The Discerning Distributor: Episode 1)

We dig into inflation, interest rates and what distributors can expect in the face of a potential economic slowdown.
  • Alex Chausovsky
  • September 13, 2022
sales management
Distribution Sales Strategy

How a Sales Management Operating System Can Transform Your Results

When implemented well, an SMoS can radically improve sales force performance.
  • Mike Kunkle
  • September 8, 2022
value management 2
Distribution Marketing

Value Management for Distributors, Part 2: The Lifecycle of a Service

Services go through predictable stages and become mature, price-sensitive and commoditized.
  • Scott Benfield
  • September 1, 2022
news distribution
B2B eCommerce

Product Content Syndication: A Tutorial

Syndication is a tool for manufacturers to easily and efficiently get information to their partners.
  • Fabien Legouic
  • August 26, 2022
megaphones
Distribution Sales Strategy

Your Sales Managers Think They’re Coaching, But They’re Probably Not

Sales coaching is the most powerful tool for improving employee performance and company results. 
  • Mike Kunkle
  • August 22, 2022
A conversation with NAW
Distribution Industry Analysis

How NAW is Promoting Cooperation in Uncertain Times

Hoplin shares distributors’ key concerns and how NAW is working to support distributors.
  • Ian Heller
  • August 22, 2022
building bridges
Wholesale Change Show

Wholesale Change: Building a Bridge Between Generations, featuring Jeff McLendon (August 17, 2022)

We talked with Jeff McLendon on bridging the generational gap in the workplace.
  • Ian Heller
  • August 17, 2022
Alex Moazed Q&A
Digital Strategy

The B2B Marketplace Threat Is Coming from All Sides: What Distributors Need to Do Next

How can distributors differentiate amid stiffening competition from B2B marketplaces?
  • Ian Heller
  • August 17, 2022
Value management
Distribution Marketing

Value Management for Distributors, Part 1: The Problem with “Value”

Value can be defined, marketed and delivered in such a way that it improves profitability.
  • Scott Benfield
  • August 15, 2022
mike kunkle 2
Digital Strategy

How Do B2B Sellers Need to Adapt to Modern Buyers?

One of enablement’s key responsibilities is preparing and supporting your sellers to go to market.
  • Mike Kunkle
  • August 1, 2022
MSC Industrial’s Reimagined Value Proposition for a Digital World
Digital Strategy

MSC Industrial Supply’s ‘Next Chapter’

MSC Industrial Supply shares how they are redefining the way they support their customers.
  • Ian Heller
  • July 25, 2022
Distribution Industry Analysis

USESI CEO on How Improving Culture Drives Greater Profitability

Randy Eddy sat down with us to talk about why culture is so important and how to measure it.
  • Ian Heller
  • July 25, 2022
Forest with mountains and partly-cloudy sky in background
Distribution Industry Analysis

Annual Conference for Canadian Institute for Plumbing & Heating: Aligned, Collaborative and Value-Added

Everything about the event was first rate – from the destination to the food to the quality and productivity of the meetings.
  • Ian Heller
  • July 13, 2022
Are Distributors Experiencing Pandemic Myopia?
Distribution Industry Analysis

Are Distributors Experiencing Pandemic Myopia?

Are some distributors lulled by a false sense of security post-pandemic?
  • Dirk Beveridge
  • July 12, 2022
What the Heck is Sales Enablement & How Can It Help My Company?
Distribution Sales Strategy

What the Heck is Sales Enablement & How Can It Help My Company?

The goal of enablement is to support sellers and as a result, improve sales performance.
  • Mike Kunkle
  • July 12, 2022
winsupply
Distribution Sales Strategy

How Winsupply’s Entrepreneurial Model Drives Success

Monte Salsman, president of the Winsupply Acquisitions Group, joined us on a recent episode of the Wholesale Change show to talk about the company’s
  • Ian Heller
  • July 7, 2022
Struggling with Low-Quality Leads? You’re Not Alone
Distribution Marketing

Struggling with Low-Quality Leads? You’re Not Alone

Most distributors in a recent DSG report said they were unhappy with their lead-generating efforts.
  • Frank Hurtte
  • July 6, 2022
5 ways to uncover
Distribution Marketing

5 Ways to Uncover What Your Customers Really Want

Determining what your customers want is the foundation for an extraordinary customer experience.
  • Dean Mueller
  • June 29, 2022
wc-take-control-of-your-profitability
Strategy

The Solution to Fixing Profitability? Focus on Profit Peaks – Not Drains

We spoke with Byrnes about how distributors can take back control in this unpredictable market.
  • Jonathan Bein
  • June 20, 2022
spotify AI
AI in Distribution

How Spotify Uses AI to Create an Ultra-Personalized Customer Experience and What Distributors Can Learn from It 

Distributors can learn from Spotify’s success delivering a personalized listening experience for every customer.
  • Benj Cohen
  • June 14, 2022
wc-take-control-of-your-profitability
Wholesale Change Show

Wholesale Change: Take Back Control of Your Profitability, featuring Jonathan Byrnes (June 8, 2022)

Learn how distributors can evaluate and categorize their customer base – profit peaks, profit drains and profit deserts – and make a plan to
  • Jonathan Bein
  • June 8, 2022
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